On the road again...
I'm in Iowa City, Iowa tonight. It's about 25 degrees F outside tonight
with the occasional snow flurry. There isn't much on the ground but
they are expecting another storm to come through Thursday or Friday.
We're out of here tomorrow (Wednesday) so no worries.
This weeks trip is on the bankrupt airline Northwest. What a no frills,
boring plane experience. The seats are way to close together, front to
back. (They are about the same as all other airlines in "butt room".)
Our flight was 3 hours 15 minutes - no movie, no peanuts, nothing. You
could buy a sleeve of trail mix for a buck and they did offer a full
can of soda in their single beverage service (yes, single beverage
service on a a 3.25 hour flight). Other passengers were very nice and
you have to feel for the flight attendants working for an airline that
is trying to take away their retirement pensions. It just wasn't a very
enjoyable experience.
I'm not sure if the airlines remember that the plane trip should be
enjoyable - either business or pleasure travelers. Pleasure travelers
absolutely want to be having a good time. It's either the beginning or
the end of their vacation. Who wants to end a really great vacation
cramped in a tiny seat feeling the joy quickly evaporating. What a
bummer ending to an otherwise fabulous time. The ultimate killjoy
company.
For business travelers, there are a whole different set of dynamics
going on and the airlines certainly haven't tapped into this at all. My
airplane trip is either the beginning or end of a very long day. The
flight is my commute and I get the privilege of working when I get
where ever it is I'm going. On the flip side, if I'm on my way home,
it's after a full day of working - usually since very early in the
morning. It's not unusual to pull a 15 - 20 hour day including travel.
Some day an airline is going to figure out how to get it right and then
they will be incredibly successful.
First, give us a bit more room between seats so we can cross our legs
or open our laptops while on the plane. There isn't anything more
frustrating then having the guy in front of you lean his seat back
right into your lap. No room for a book let alone your laptop. With so
many business travelers tied to their computers, we could really use
electrical outlets in every seat so we can stay powered up. What about
some space for us to put up our laptops so we can work on them? Maybe
tray tables that swivel so we can get comfortable. A cup holder not on
the tray table but in the seat arm instead. The tray table is barely
big enough to hold my laptop (or book, magazine or writing pad of
paper) let alone my tiny bag of 6 peanuts and my 4 oz. plastic cup of
luke warm soda.
I love the idea of Jet Blue having all windows or aisle seats. What
good is that center seat anyway? Get rid of it and give us all just a
bit more room. Make us all feel like first class. How Wal-Mart of these
airlines to think that it all comes down to price. That's true to a
point but as Mercedes and BMW know first hand - people will pay more to
be pampered. Nordstrom's knows it. That's how they differentiate
themselves at market. Part of the problem with airlines - they're all
the same and they are all rushing to the bottom. Nobody has figured it
out - make yourself a bit different and people will pay a bit more to
feel better while traveling. The world might be just a bit nicer place
for it.
I've got a hundred other ideas for improving travel but it's 11:30 pm
and I have to be up in 6 hours to hit the road jack.
I'll be on my way to Minneapolis tomorrow. I'm sure I'll have more
inspired thoughts to share then.